VELLA

VELLA

Professional Project

Slide titled 'Project Understanding' with information about Raaga professional haircare products, including a logo, a client description, brief, constraints, and images of three products labeled fashionable, empowering, progressive, aspirational, and reliable. The products include two bottles labeled 'Pro Botanic' shampoo and a green jar of nourishing cream.
Diagram showing the customer journey map with stages: Attraction, Entry, Immersion, Exit, Extension, and descriptions of each stage, alongside a pie chart illustrating customer personality types: Hedonist, Open-minded, Traditionalist, Disciplined, Harmoniser, Performer, Adventurer.
Comparison of three haircare products with post-it notes highlighting features, with the top showing a lineup of bottles and the bottom showing close-ups of the individual products from Raaga Professional, System Professional, and Schwarzkopf Bonacure.
Sketches of various bottle prototypes with different shapes and features, a hand holding a red spray bottle, and a display of white and pink bottles on a surface.
A blue bottle of Raaga Pro Shampoo placed on a red velvet cloth with a red velvet curtain backdrop.

The curves were cut to shape confidence, not to speak loudly but to pose elegantly

A Marilyn Monroe photograph with a branded cosmetic bottle against a black fabric background. The text describes the design inspiration from Marilyn Monroe's iconic pose, highlighting confidence and grace, and notes the use of HDPE material.
Three blue hair care products from Raaga PRO BOTANIX line: a small shampoo bottle, a larger shampoo bottle with pump, and a small jar of cream, all with silver caps and gold and white labels.
A blue bottle of Raaga Pro BioX shampoo with water droplets, a matching jar, and another blurry shampoo bottle in the background on a wet surface.